insights

A journalist‑centric barometer of PR excellence The Bulldog PR Awards, now in their 31st year, differentiate themselves from many industry contests by relying exclusively on journalists to judge submissions. This peer‑review model is intended to strip away the “self‑congratulatory” veneer that can cloud other award programs, offering a clearer signal of which campaigns actually break…

Omnicom Media, the flagship media‑management arm of Omnicom Group (NYSE: OMC), announced on June 29, 2026 that it has been selected as IBM’s global media agency of record. The new partnership assigns Omnicom Media full responsibility for media planning and buying across IBM’s operations in the Americas, Europe‑Middle East‑Africa (EMEA), Japan and the Asia‑Pacific region. The…

In a move that could reshape how visual content moves from capture to commercial distribution, PhotoShelter announced a new partnership with Getty Images on June 25, 2026. The two companies have combined PhotoShelter’s cloud‑based digital asset management (DAM) platform with Getty Images’ worldwide licensing network, creating a joint workflow that lets organizations in the sports and higher‑education…

Deal Overview On June 25, 2026, the Jonesboro Advertising & Promotion Commission (JAPC) and First Community Bank announced a 15‑year naming‑rights agreement that will rebrand the forthcoming Ridge Athletics Center as the First Community Bank Sportsplex. The contract, valued at $4,525,000, marks a substantial financial commitment aimed at elevating the profile of sports, recreation, and tourism in…

CloudCampaign, the Boulder‑based platform that serves marketing agencies, announced the general‑availability release of CloudStudio on June 25, 2026. The new offering promises to automate large portions of social‑media content creation while preserving the editorial control that agencies rely on. A hybrid approach to AI‑generated posts The service is embedded directly within CloudCampaign’s existing social‑media management suite. By…

Portland‑based Schwartz Marketing Lab opens, offering SEO, content, PR and executive authority services to tackle AI‑generated search results. Portland, Oregon – On June 24, 2026, Schwartz Marketing Lab (stylized as S.LAB) announced its official launch, positioning itself as a specialist agency for business‑to‑business firms that need to stay visible in a search landscape increasingly dominated by AI‑generated…

New York, June 24 2026 – vivenu, the enterprise‑grade ticketing solution for live‑event operators, announced today the rollout of vivenu Engage, a native marketing and CRM add‑on that works from within the ticketing system itself. The feature set promises to eliminate the need for manual data exports, letting organizers create audience segments, run email campaigns and apply checkout‑time incentives…

CANNES, France — On June 25 2026, TripleLift announced that its partnership with programmatic advertising platform StackAdapt delivered a high‑impact native video campaign for GUESS FRAGRANCES’ Men’s Iconic Eau de Parfum Spray. The effort took place during the NFL playoffs, including the February “Big Game” – a period notorious for soaring media costs and fierce competition for audience…

Verato Teams with Snowflake to Boost Identity Integration for Enterprise Marketing – at Cannes Lions 2026 the identity‑intelligence firm announced a new Snowflake Native App that embeds Verato’s Customer 360 capabilities directly into the Snowflake AI Data Cloud, positioning the solution as a “One to Watch” in Snowflake’s Modern Marketing Data Stack report. What the Announcement…

Instacart Launches Immersive Feed Video Ad Format, a short‑form vertical video experience that lets shoppers discover, engage with, and add meals to their carts without leaving the retail storefront. What Instacart’s Immersive Feed Is Instacart (NASDAQ: CART) unveiled “Immersive Feed,” a new ad surface that surfaces 5‑ to 30‑second 9:16 videos inside the grocery‑shopping flow. The format is positioned…