Programmatic Advertising Archives

DanAds and Nodals AI Target Publisher Ad Yield

DanAds and Nodals AI Target Publisher Yield With Outcome Ads

PR NewswireSeptember 15, 2026September 15, 202604 mins

DanAds and Nodals AI are partnering to help publishers offer performance-based advertising campaigns while using AI to forecast campaign outcomes and protect publisher-defined pricing floors. The collaboration combines DanAds’ self-service advertising technology with Nodals AI’s predictive modeling platform. The companies say the integration is designed to allow publishers to sell outcome-based campaigns, including cost-per-click (CPC)…

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NIQ Expands Digital Purchase GeoAudiences

NIQ Expands Purchase-Based GeoAudiences Across Europe

BusinessWireSeptember 15, 2026September 15, 202604 mins

NIQ has expanded its purchase-informed audience offering into digital-first advertising categories with the launch of Digital Purchase GeoAudiences across France, Germany, Italy, Spain and the United Kingdom. The solution extends NIQ’s existing GeoPurchase framework, which provides syndicated audiences across 13 international markets. The new offering is designed to give advertisers geographic signals based on digital…

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Viamedia.ai Expands Addressable TV Technology

Viamedia.ai Expands Addressable TV Access for Broadcasters

GlobeNews WireSeptember 10, 2026September 10, 202604 mins

Viamedia.ai is expanding its role in addressable television by joining Go Addressable, an industry trade group focused on advancing targeted TV advertising and deterministic identity. The company said the move will support broader access to addressable technology for broadcasters and multichannel video programming distributors (MVPDs), particularly across inventory that has historically been difficult to target…

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Vistar Media Expands DOOH Operations in Japan

Vistar Media Expands Programmatic OOH Operations in Japan

GlobeNews WireSeptember 10, 2026September 10, 202604 mins

Vistar Media is expanding its operations in Japan with a dedicated local team and a broader deployment of its out-of-home advertising technology, targeting a market where transit media, digital inventory and technology-driven advertising are already well established. The company, part of T-Mobile Advertising Solutions, said the expansion will make its broader technology stack available to…

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LoopMe Brings Brand Lift Measurement to Trade Desk

BusinessWireSeptember 3, 2026September 3, 202603 mins

LoopMe has launched an integration with The Trade Desk’s Measurement Marketplace that brings its Brand Lift measurement solution directly into The Trade Desk’s campaign workflow. The integration is designed to give advertisers a more standardized way to evaluate brand impact across markets without moving between separate measurement platforms. The announcement addresses a persistent challenge in…

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Expedia Expands Vrbo Marketplace Advertising

Expedia Group Expands Vrbo Advertising and Partner Tools

BusinessWireSeptember 2, 2026September 2, 202604 mins

Expedia Group is expanding the commercial and operational toolkit available to vacation-rental partners, introducing 12 products and features across Vrbo and its property-management software platform, Escapia. The rollout includes a notable advertising component: Vrbo Sponsored Listings, a pay-per-booked-night product that gives participating properties premium placement in relevant Vrbo search results. The product is now available…

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KNOREX Adds AI to Programmatic Ad Execution

KNOREX Brings Conversational AI Directly Into Programmatic Campaign Execution

BusinessWireSeptember 2, 2026September 2, 202604 mins

KNOREX is adding conversational AI and Model Context Protocol (MCP) connectivity to its advertising management platform, aiming to let marketers move from dashboard-driven campaign operations toward natural-language control of cross-channel programmatic buying. The company said KAI Assist will roll out within KNOREX XPO by the end of September 2026. A separate KNOREX XPO MCP Server…

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Underdog Expands CTV and Programmatic Campaign

Underdog Takes Sports Prediction Marketing Into CTV and Programmatic

BusinessWireAugust 31, 2026August 31, 202604 mins

Sports prediction and fantasy platform Underdog is launching a national brand campaign featuring actor Paul Walter Hauser as “The Dog,” expanding its media strategy across broadcast, streaming, CTV, programmatic, audio, social and out-of-home channels ahead of football season. The campaign represents Underdog’s first major creative initiative with independent agency Curiosity, which was appointed the company’s…

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Ace Hardware Expands RedVest Media With New AdTech

PR NewswireAugust 28, 2026August 28, 202604 mins

Ace Hardware is expanding its retail media operation with new measurement, audience, social and commerce-media capabilities as RedVest Media moves deeper into full-funnel advertising. At its inaugural 2027 Upfront, RedVest Media announced incrementality measurement for offsite campaigns, new-to-brand reporting, an expanded audience library, social amplification, influencer marketing and a new advertising relationship with DoorDash. The…

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Gracenote Adds Show-Level CTV Data to TTD

Gracenote Brings Show-Level CTV Data to The Trade Desk

PR NewswireAugust 28, 2026August 28, 202604 mins

Programmatic CTV buying is gaining audience scale, but advertisers still face a basic visibility problem: knowing exactly what programming surrounds an ad impression. Gracenote, Nielsen’s content intelligence business, is addressing that gap through its first integration with a demand-side platform, bringing show-level content signals and reporting into The Trade Desk. Announced August 27, the partnership…

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