Programmatic Advertising Archives

2026 Stevie Awards Honor Global Tech Innovation

2026 Stevie Awards Honor Global Leaders in Technology Innovation

PR NewswireJuly 24, 2026July 24, 202604 mins

The 2026 Stevie® Awards for Technology Excellence have recognized organizations, teams, and individuals driving innovation across artificial intelligence, advertising technology, fintech, healthcare, information technology, and other emerging sectors. In its third year, the global awards program evaluated more than 700 nominations from 37 countries and territories, highlighting the accelerating pace of enterprise technology development and…

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AI Advertising Platform Unifies Media Campaigns

Adwave Launches Waverunner, an AI Platform That Runs Streaming, Social, Video, and Display Ads as a Unified Campaign

AdTech EdgeJuly 23, 2026July 23, 202603 mins

FREDERICK, Md., July 22, 2026 – Adwave, the self-serve, AI-powered connected TV (CTV) advertising platform, today introduced Waverunner, an always-on performance advertising platform for small and medium-sized businesses that combines creative production, ad placement, and measurement across streaming, social, video, and display in a single self-serve tool. Waverunner extends Adwave’s CTV advertising technology beyond the television screen….

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Programmatic Advertising Gets Cultural Insights

Culture Hive Brings Cultural Relevance Scoring to Programmatic Buying Through Magnite ClearLine

AdTech EdgeJuly 23, 2026July 23, 202603 mins

NEW YORK, July 21, 2026 – Today, Culture Hive Media Group announced the integration of its proprietary Cultural Relevance Score (CRS™) into Magnite’s ClearLine platform, giving advertisers a measurable way to identify and activate against culturally relevant audiences and media environments. For decades, advertisers have relied on demographics as a proxy for audience understanding because culture…

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VideoAmp Agency Partnerships Leadership Expansion

VideoAmp Names Andrea Zapata to Lead Agency Partnerships

Sachin BhombeJuly 21, 2026July 21, 202606 mins

VideoAmp has appointed Andrea Zapata as Senior Vice President of Agency Partnerships to strengthen its buy-side advertising strategy and expand adoption of its media measurement platform among agencies and advertisers. Zapata joins VideoAmp as the company pushes further into outcome-based advertising, helping brands measure, optimize, and prove campaign performance across fragmented media environments. The advertising…

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Jamloop CTV Advertising Measurement Platform Launch

Jamloop Advances CTV Advertising Measurement With Incrementality

BusinessWireJuly 21, 2026July 21, 202606 mins

Jamloop has expanded its CTV advertising measurement platform with new incrementality testing capabilities and a partnership with Recast to help advertisers determine whether streaming TV campaigns are generating real business outcomes. The technology combines household-level holdout testing and geographic lift measurement to move CTV advertising beyond impressions and attribution toward experiment-based performance measurement. Connected TV…

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StackAdapt Political AdTech Targeting Suite Launch

StackAdapt Launches Political Ad Targeting Suite for 2026

BusinessWireJuly 21, 2026July 21, 202606 mins

StackAdapt has launched a new political advertising targeting and measurement suite designed to help U.S. political campaigns build voter audiences, measure campaign impact, and optimize digital media performance while campaigns are still active. The platform combines voter intelligence, audience activation, and measurement capabilities through the StackAdapt Voter Graph, allowing political advertisers to make faster decisions…

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Annika DSP Expands CTV Advertising Capabilities

Marketing Architects Expands Annika DSP for Smarter CTV Advertising

BusinessWireJuly 20, 2026July 20, 202606 mins

Marketing Architects has expanded the capabilities of Annika, its proprietary demand-side platform (DSP), with new features aimed at improving Connected TV (CTV) and Over-the-Top (OTT) advertising performance. The updates focus on reducing frequency waste, improving inventory diversification, supporting international and geo-targeted campaigns, and accelerating bid response times. The announcement reflects growing demand for performance-focused CTV…

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CTV Identity Resolution Gets a Quality Boost

Adstra Launches ID Connection Strength; Joint Research with InterMedia Advertising Exposes Identity Quality Gap in CTV Targeting

AdTech EdgeJuly 17, 2026July 17, 202605 mins

NEW YORK, July 15, 2026 (GLOBE NEWSWIRE) — Adstra, a leading provider of data and identity solutions, today announced the launch of ID Connection Strength (ICS), a transparent, configurable scoring framework that gives brands, agencies, and adtech platforms a verified measure of identity link quality before campaign activation. To validate ICS in practice, Adstra partnered with InterMedia…

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Mobavenue Launches AI AdTech Hub in Singapore

Mobavenue Opens Singapore Hub to Expand AI AdTech in ASEAN

AdTech EdgeJuly 17, 2026July 17, 202605 mins

Mobavenue AI Tech is expanding its international footprint with the launch of a regional hub in Singapore, positioning the company to capitalize on accelerating demand for AI-powered advertising technology across Southeast Asia. The company announced that its Singapore operations will be managed through MAITL ASIA PTE. LTD., a wholly owned subsidiary of Mobavenue Global Holdings…

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Culture Hive and Subjective Launch Agentic Cultural Optimization for Premium CTV

AdTech EdgeJune 23, 2026June 23, 202603 mins

New York, NY — Culture Hive Media Group and Subjective today announced a new Cultural Relevance score (CRS)™ powered decisioning capability available through Index Marketplaces that shifts CTV campaigns from static audience setup to autonomous, culturally intelligent optimization. Programmatic CTV is one of the fastest-growing channels in digital media, yet most campaigns still rely on static audience definitions…

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