ImpactFactory.ai has released Version 1.2 with a new capability aimed at letting small businesses create and place advertising within ChatGPT alongside campaigns running across social platforms. The update positions conversational AI as a potential advertising channel rather than simply another destination for repurposed social content. ImpactFactory says advertisers can create content once and select distribution…
Inuvo is adding independent traffic-quality measurement from FouAnalytics to its IntentKey audience modeling technology, giving advertisers another signal for evaluating the quality of programmatic inventory after an ad has been purchased. The integration brings post-bid verification from FouAnalytics, founded by ad-fraud researcher Dr. Augustine Fou, into IntentKey’s media decisioning environment. The move addresses a persistent…
anela Media has promoted Andrés Rincón to executive vice president of revenue, expanding his remit across sales, go-to-market strategy, agency relationships and commercialization as the Hispanic-focused media company seeks to build on recent marketplace growth. Rincón has spent six years at Canela and will now oversee the company’s broader revenue organization. The promotion comes after…
Media in Retail (MiR), an executive network created by RETHINK Retail, is expanding its membership to include senior leaders from brands and agencies, a move designed to bring more stakeholders into discussions around the operational and measurement challenges facing retail media. The network announced founding cohorts from major consumer brands and global agency groups, broadening…
PulsePoint is expanding its healthcare-focused programmatic offering into live sports, launching a curated marketplace designed to give pharmaceutical advertisers access to live professional and college sports inventory through a single activation point. Announced August 25, the Live Sports Curated Market extends PulsePoint’s existing Curated Markets strategy across CTV, streaming audio, podcasts, endemic media and display….
The Digital Place-based Advertising Association (DPAA) has announced the initial speaker lineup and theme for its 14th annual Video Everywhere Summit, scheduled for October 13, 2026, at Pier 60 at Chelsea Piers in New York. The event will center on “Real Connections,” a theme that arrives as digital out-of-home (DOOH) moves deeper into programmatic buying,…
Zen Advertise is taking a different approach to small-business digital advertising, replacing the campaign-management model of major ad platforms with a fixed-price service in which the advertiser pays for a predefined traffic package and the company manages distribution. The new service starts at $49 and is aimed at small businesses, entrepreneurs and website owners that…
The University of Akron is taking a broader approach to higher education marketing, expanding its relationship with independent creative and media agency Brokaw beyond social media to encompass the university’s wider brand and advertising strategy. The expanded partnership follows a competitive agency review and gives Brokaw responsibility across brand strategy, creative development, traditional and digital…
The American Advertising Federation (AAF) is bringing Rocket Mortgage into its National Student Advertising Competition for the 2026-2027 academic year, replacing the traditional classroom exercise with a live client challenge built around strategic advertising, media planning, research and creative development. NSAC has operated for more than five decades, with previous client partners including AT&T, Coca-Cola,…
NEW YORK, Aug. 18, 2026 /PRNewswire/ — DeepIntent, the leading healthcare demand-side platform (DSP), today announced a partnership with Vistar Media, the leading provider of technology solutions for digital out-of-home (DOOH), bringing Vistar’s premium inventory directly into the DeepIntent DSP. The partnership enables healthcare marketers to reach patients and providers through one of advertising’s fastest-growing…
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