Network Solutions has been named a Gold Stevie Award winner in the Internet/New Media Company of the Year category at the 2026 International Business Awards, recognizing the company’s shift from a traditional domain registrar toward an AI-powered digital presence platform for entrepreneurs and small businesses. The domain registrar is becoming something broader. As entrepreneurs increasingly…
Edisen, the creative technology company known for delivering high-performance content, today announced its official rebrand as Orb Group. The rebrand signals a bold shift in focus—from traditional agency services to an AI-driven content optimization model that enables brands to operate faster, smarter, and with greater control.
PODGO is expanding its role in podcast and creator advertising by partnering with Earned Media Productions (EMP) to connect content development and production with distribution, advertising representation and monetization. The arrangement reflects a broader shift in digital media: podcasts, video series and branded programs are increasingly being built as commercial media properties rather than standalone…
Ironmark has rolled out Ignition AI, an AI‑driven platform distributed marketing platform that promises to bridge the gap between centralized brand strategy and decentralized local execution for multi‑location enterprises. The launch, announced from Annapolis Junction, Md., marks the company’s biggest push into the ad‑tech space, targeting franchise systems, dealer networks, and other distributed brands that have…
The home services industry is increasingly embracing ecommerce and AI-driven customer experiences, and a new partnership between Contractor Commerce and Mediagistic underscores how digital advertising is evolving beyond lead generation into full-funnel commerce. Contractor Commerce, an ecommerce platform designed for home service contractors, announced a strategic partnership with Mediagistic, a marketing and advertising agency specializing…
Escalated.io (escalated.io) announced the launch of S8FTY, a new platform designed to intercept and eliminate invalid traffic (IVT) before it reaches downstream partners, campaigns, or dynamically loaded assets. The solution blends the company’s existing real‑time pre‑bid and post‑bid capabilities, shifting the decision point from the ad server to the user session itself. The growing burden…
Increasing advertising spend does not necessarily solve an eCommerce growth problem. Sometimes the issue is the offer, product positioning, buyer readiness or the path to checkout. Digital marketing agency ROOM1201 is formalizing its Demand Engineered Media Buying (DEMB) framework around that premise, combining conversion diagnostics with paid media execution across platforms such as Meta and…
Roster has expanded its ambassador-management platform with Instagram Creator Discovery and Meta partnership ads, bringing creator identification, performance evaluation, permission management, and paid amplification into a single workflow for ecommerce and DTC advertisers. The two capabilities address separate stages of creator advertising. Creator Discovery uses Meta’s official APIs to help brands identify potential Instagram partners,…
An internal audit of Amazon advertising accounts by Sellers Umbrella found that 34% of audited ad spend between January and May 2026 went toward keywords that generated no sales, highlighting a persistent weakness in how sellers manage automated campaigns, search-term data and negative keywords. The audit covered accounts across 11 Amazon marketplaces, although Sellers Umbrella…
A fresh study from research firm Gartner reveals a stark divide in how American shoppers view the growing wave of generative AI (GenAI) in marketing. Half of the 1,539 respondents surveyed in October 2025 said they would rather do business with brands that do not employ GenAI in any consumer‑facing messages, advertisements, or content. The poll,…
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