Camco Manufacturing, LLC has voluntarily discontinued certain advertising claims for its FasTen-branded RV leveling blocks after a review by the National Advertising Division (NAD) of BBB National Programs.
Retail media is booming – but growing fast isn’t the same as growing up. As retailers turn their websites, apps, and store displays into ad platforms, brands are pouring in serious dollars, drawn by promises of high-intent shoppers and rich first-party data. The challenge? Many networks still lack the basics: consistent metrics, clear pricing, and…
In the advertising technology landscape, data is undeniably essential. Insights derived from extensive consumer information fuel campaign strategies, audience targeting, and budget allocation. However, while data analytics drives operational decisions, it is the strategic narrative shaped through public relations that often determines how a company is perceived and how it thrives over time. In ad…
1. Audience fragmentation across CTV, DOOH, mobile, and online video is at an all-time high. How are traditional planning methods falling short in this environment? Traditional planning methods are failing because they are inherently inflexible. It’s a static, manual process trying to keep up with a dynamic, real-time world. They treat each screen as its…
AdTech companies operate in a space defined by constant innovation, shifting regulations, and fierce competition. Yet despite the focus on performance metrics and product capabilities, one critical element often gets overlooked: brand identity. A clear, compelling identity is what transforms a company from a solution provider into a trusted, recognizable market leader. For emerging and…
1. With recent appointments of leaders, what was the strategic thinking behind thisexpansion?AdGood’s mission is to simplify access to premium Connected TV (CTV) advertising fornonprofits, and the expansion of our Board of Directors ensures we have the expertise neededto scale this impact. By bringing together leaders from advertising, streaming, technology, andphilanthropy, we’re positioning AdGood to…
iQuanti, a prominent digital marketing and analytics company, today announced the appointment of Arnab Sen as its new Chief Executive Officer. Sen succeeds founder Vish Sastry Rachakonda, who will transition to the role of Executive Chairman to support iQuanti’s next phase of growth focused on AI-driven innovation.
PebblePost, a leader in programmatic direct mail and performance marketing, has announced major enhancements to its Performance Marketing Engine. Leveraging first-party transaction data from $100 billion+ in combined online and offline sales, the upgraded platform offers unmatched accuracy in identity resolution, audience targeting, and closed-loop measurement — helping marketers achieve breakthrough ROI and business outcomes at scale.
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