Tag: PerformanceMarketing

National CineMedia, Inc. (NASDAQ: NCMI), the managing member of National CineMedia, LLC—the operator of the United States’ most extensive cinema‑screen advertising network—has confirmed that it will publish its fourth‑quarter and full‑year 2025 financial results after the close of markets on Thursday, February 26, 2026. The company will follow the release with a conference call scheduled for 5:00 p.m. Eastern Time, during…

For decades, marketers have built their outreach around predefined journeys, segmentation tables and A/B testing frameworks. Those structures worked well when consumer behavior followed predictable patterns, but today’s shoppers bounce across email, push, WhatsApp, RCS and in‑app messaging with a volatility that outpaces static rule sets. Netcore’s solution, branded as decisioning agents, leverages continuous machine‑learning…

In today’s communications and advertising landscape, financial transparency and disciplined capital allocation are critical to maintaining investor confidence. As part of its ongoing shareholder return strategy, Havas N.V. (EURONEXT: HAVAS) has disclosed updated transaction details related to its €50 million share buyback program, originally communicated on May 28, 2025. The update outlines recent repurchase activity…

Boldyn Networks is reshuffling its executive ranks at a pivotal moment for the neutral host market. The global shared infrastructure provider has appointed Christos Karmis as Group Chief Executive Officer, effective immediately. He will retain his current role as CEO of Boldyn Networks US—its largest and fastest-growing division—while stepping into the global post.

The company announced a new partnership with Art of Dental Marketing, the agency led by industry veteran Sean Hamel. The collaboration aims to combine Golden Goose’s high‑conversion call handling with Art of Dental Marketing’s branding and patient acquisition strategies—creating what both companies describe as a more integrated growth engine for dental practices.

Dubbed Project Eidos, the new initiative is a coordinated, industry‑wide push to fundamentally modernize advertising and marketing measurement—replacing today’s fragmented, channel‑by‑channel systems with a unified, interoperable framework designed for an AI‑powered era.

The global audio measurement and ad tech provider has launched a new Podcast Metrics Industry Feature Set, adding industry‑level benchmarking, market share tracking, and audience composition insights to its existing Podcast Metrics platform. The move gives publishers visibility beyond their own shows—into how they stack up across the broader podcast ecosystem in the top 20 global markets by downloads.