Dubbed Project Eidos, the new initiative is a coordinated, industry‑wide push to fundamentally modernize advertising and marketing measurement—replacing today’s fragmented, channel‑by‑channel systems with a unified, interoperable framework designed for an AI‑powered era.
The global audio measurement and ad tech provider has launched a new Podcast Metrics Industry Feature Set, adding industry‑level benchmarking, market share tracking, and audience composition insights to its existing Podcast Metrics platform. The move gives publishers visibility beyond their own shows—into how they stack up across the broader podcast ecosystem in the top 20 global markets by downloads.
Today, EDO announced ChatEDO, a new AI‑powered agent designed to make its vast Convergent TV database faster and easier to explore. Instead of navigating complex dashboards or exporting spreadsheets, clients can now ask questions in plain language and receive immediate, data‑backed insights about TV ad performance, creative impact, competitive activity, and category trends.
Telegram Mini Apps were once the shiny new toy in messaging-based advertising—loud growth, viral mechanics, and a gold rush of tap-to-earn schemes chasing quick user spikes. In 2025, that era is over. What’s left, according to PropellerAds’ newly released report The State of Telegram Mini App Advertising in 2025, is something far more interesting for serious marketers: a smaller, steadier, and increasingly predictable performance channel.
Rokt mParticle thinks it has a fix. The company is continuing the rollout of Match Boost, a new capability inside its real‑time customer data platform designed to enrich first‑party audiences at the exact moment they’re activated. The goal: close the growing “match‑rate gap” caused by missing identifiers, fragmented identities, and ongoing signal loss across the ad ecosystem.
Flowco Holdings Inc. (NYSE: FLOC) is making a decisive move to broaden its role in oilfield production technology. The company announced it has signed a definitive agreement to acquire the parent company of Valiant Artificial Lift Solutions LLC, one of the largest private, pure‑play providers of electric submersible pump (ESP) systems in the U.S., in a transaction valued at approximately $200 million.
Enterprise AI has a dirty secret: most organizations are trying to build intelligent systems on top of broken, inconsistent data. Datalinx AI wants to clean that up—at scale. The company, which positions itself as an “AI data refinery”, has raised $4.2 million in Seed funding to help marketing and data teams turn complex commercial data into AI- and application-ready assets, without armies of consultants or brittle pipelines.
Xumo, the ad‑supported streaming joint venture from Comcast and Charter Communications, is giving advertisers a new direct route to its premium inventory via OpenPath, The Trade Desk’s global direct supply solution. By connecting OpenPath through FreeWheel, Xumo becomes the first publisher to offer this integration, aiming to simplify connected TV (CTV) advertising while boosting efficiency and transparency.
The annual ranking honors 50 companies that balance flexibility with performance, autonomy with structure, and care with accountability. Companies are split into two categories—those with more than 150 employees and those with fewer—based on scores from a detailed evaluation by the Workforce Research Group.
Rob Buchner isn’t just another name on a corporate slide. He spent more than a decade at The Trade Desk, where he helped build the programmatic ad‑buying platform that now handles $16 billion in annual spend. Prior to that, Buchner served as Chief Revenue Officer at Magnite, the world’s largest independent sell‑side platform (SSP).
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